Like New York, London has a vibrant theater community – and there are dramas, comedies, classics and musicals running year-round. The majority of theaters are located in the West End, in and around Soho and Covent Garden.
The majority of tourists flock to the most popular shows: the musicals. Some have been running for years and should present no problem as far as booking when you arrive in London (like The Phantom of the Opera, Chicago, and We Will Rock You). Other musicals are much more popular and tickets need to be purchased in advance if you want a specific date and time (i.e. The Lion King, Mamma Mia).
The new trend is for Hollywood celebrities to work on the London stage, so it shouldn’t be a surprise to see American actors like Christian Slater in One Flew Over the Cuckoo’s Nest or Juliette Lewis in Sam Shepard’s Fool for Love. Kevin Spacey is now the artistic director of the Old Vic Theatre, and he often appears in its productions. Many British actors familiar to American tourists (like Jeremy Irons and Judi Dench) can also be seen regularly on the stage.
Theater tickets are expensive, made more so because of the current exchange rate. The Society of London Theatre, which is made up of theater managers and owners, has set up a permanent discount ticket booth in the center of Leicester Square called tkts. While you wait in line, notice boards show you which matinee and evening performances are available for same-day discounted seating. When you get to the window, simply purchase your tickets with cash or a credit card and you’re set. (If you’ve been to Times Square in Manhattan, it works the same way.) There is a second outlet now in the Docklands area, at Canary Wharf Docklands Light Railway Station. This is primarily for the large number of professionals and office workers who are now employed in the Docklands high-rise buildings, but may be more central to you depending on where you’re staying. A warning: tkts Canary Wharf only takes credit/debit cards; no cash.
If you have computer access from your hotel or flat, you can visit the Society’s website www.officiallondontheatre.co.uk/ to see what tickets are available that day only. There is also great information on theater locations and performance times, casts, and an online ticket agent courtesy of Ticketmaster.
If you want to see a particular show that is not on sale at the tkts booth, phone or visit the theater’s box office. Expect the tickets to be full-priced, but occasionally there are specials available.
A final warning: many ticket agents call themselves the “official London half-priced ticket agency” or some other similar language. This is meant to confuse tourists. Although the vast majority of these outlets are legitimate ticket agencies, the discounts they are offering are not always 25% - 50% off like the ones at the tkts booth. They may also charge booking fees far greater than the £2.50 per seat fee that the Society charges. If you do decide to purchase seats from these agencies, ensure that they members of The Society of Ticket Agents & Retailers (STAR). Avoid purchasing any tickets from individuals on the street or in front of the theaters. While you may indeed receive a good bargain for a show that you want, you may also be a victim of fraud with very little recourse in retrieving your money – and you’ve missed out on a wonderful evening at the theater.
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